Marketing Claims Guidelines

Skin Research Laboratories® products are cosmetics, not drugs. The Federal Food and Drug Administration defines drugs as any product intended for the diagnosis, cure, prevention or treatment of disease and any product intended to affect the structure or function of the body.

Since the intent of the manufacturer is established based upon review of claims made for the products, the following points should be followed when preparing or reviewing claims used in connection with our cosmetic products:

Dos

• It is acceptable to claim that our enhancement cosmetic products are intended to hydrate, moisturize, condition, cleanse, and otherwise enhance the appearance of hair and skin
• It is acceptable to claim that our products promote improved appearance, beauty, and luster.
• It is acceptable to claim that our products improve the appearance of skin and hair impacted by age, sun and other harsh climatic conditions.
• It is acceptable to say that our products promote healthy, natural appearance of skin and hair.
• It is acceptable to say that our products strengthen, protect, nourish and condition hair and skin.
• It is acceptable to say that our products promote the rejuvenated, youthful appearance of hair and skin.

Don'ts

• Our products do not claim to affect or guarantee growth, fullness, volume, thickness, or length of lashes, brows, or hair or the permanent physical condition of skin.
• Our products do not claim to permanently eliminate pigmentation, wrinkles, age spots, or sun damage to the user's skin.
• Claims referred to in guidelines 1 and 2 above can be modified by use of the terms "looking" and “appearance.” (e.g., “longer-looking” or “fuller-looking”)